Introducing the Philips personalized straightener with SenseIQ technology that is designed to lock your hair's natural moisture deep within. The result? Strong hair and a healthy-looking shine every time you style

â—† Personalized straightening with SenselQ.

â—† Proven to maintain up to 93% of your natural hair strength.

â—† 4x tetra ionic system.

â—† Heat-resistant pouch.

â—† Personalized technology.

â—† Maintains hair strength.

â—† Up to 70% moisture lock-in.

â—† 4x more ions for shiny hair.

â—† Senses hair's temperature.

â—† Adapts straightening performance to prevent overheating.

â—† Cares uniquely for your hair.Pull-free gliding.

â—† Easy straightening with 3 styling modes.

â—† Precise styling with cool tip.

â—† Convenient styling with roll-up pouch.

â—† Quick styling.