SONY | 77'' XR Series 4K Ultra HD Smart OLED Google TV | XR-77A80L

Next generation picture and sound with Cognitive Intelligence

"It thinks like a human brain. Take vision and sound to the next level with Cognitive Processor XR™. Revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours. "

Exceptional pure blacks for real-life depth and texture

Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts colour and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep

A wide colour spectrum for real-world shades and hues

Powered by our Cognitive Processor XRTM, XR Triluminos Pro enables A80L to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.

Recreating lost texture—the intelligent way

Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.