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Introducing the Philips personalized straightener with SenseIQ technology that is designed to lock your hair's natural moisture deep within. The result? Strong hair and a healthy looking shine every time you style
• Personalized straightening with SenselQ.
• Proven to maintain up to 93% of your natural hair strength.
• 4x tetra ionic system.
• Heat resistant pouch.
• Personalized technology.
• Maintains hair strength.
• Up to 70% moisture lock in.
• 4x more ions for shiny hair.
• Senses hair's temperature.
• Adapts straightening performance to prevent overheating.
• Cares uniquely for your hair.Pull free gliding.
• Easy straightening with 3 styling modes.
• Precise styling with cool tip.
• Convenient styling with roll up pouch.
• Quick styling.