Remarkable clear and fluid images are played on the dazzling screen with a native 120Hz refresh rate. Real-Time picture quality optimization and smooth motion. Closer to reality with over 1 billion true-to-life colours.

â—† Hisense U7 ULED TV offers a first-class viewing pleasure and impresses with amazing colour and sound purity that transforms any room into an entertainment centre

â—† Whether a film fan sports enthusiast or gamer: The Hisense U7 ULED TV combines innovative latest technologies with the most popular functions and guarantees an impressive television experience

â—† Direct Full Array Local Dimming Pro achieves amazing contrast levels with over 100 independently controlled dimming zones

â—† Details in the darkest scenes are rendered with deeper blacks and greater precision while bright areas are seen with perfect clarity

â—† Ultra HD Premium is a new benchmark in picture quality bringing every image to life in stunning 4K beauty

â—† See every detail with over 8 million pixels and exceptional clarity

â—† Dynamic metadata ensures each image is adjusted to better reflect the directorÂ’s vision

â—† By adjusting the brightness colour saturation and contrast scene-by-scene amazing image precision is achieved

â—† Inspired by cinema technology whites are up to 40 times brighter and blacks 10 times darker than the standard dynamic range resulting in vivid true-to-life images

â—† Supporting the current industry standards for HDR of HDR10 and HLG the details in the darkest areas of an image are not lost while bright areas do not bleed

â—† The redesigned launcher view lets you customize apps to your needs and Spotlight Guide lets you preview recommendations must-see shows or movies from the home screen