Remarkable clear and fluid images are played on the dazzling screen with a native 120Hz refresh rate. Real Time picture quality optimization and smooth motion. Closer to reality with over 1 billion true to-life colours.

• Hisense U7 ULED TV offers a first class viewing pleasure and impresses with amazing colour and sound purity that transforms any room into an entertainment centre

• Whether a film fan sports enthusiast or gamer: The Hisense U7 ULED TV combines innovative latest technologies with the most popular functions and guarantees an impressive television experience

• Direct Full Array Local Dimming Pro achieves amazing contrast levels with over 100 independently controlled dimming zones

• Details in the darkest scenes are rendered with deeper blacks and greater precision while bright areas are seen with perfect clarity

• Ultra HD Premium is a new benchmark in picture quality bringing every image to life in stunning 4K beauty

• See every detail with over 8 million pixels and exceptional clarity

• Dynamic metadata ensures each image is adjusted to better reflect the director s vision

• By adjusting the brightness colour saturation and contrast scene by-scene amazing image precision is achieved

• Inspired by cinema technology whites are up to 40 times brighter and blacks 10 times darker than the standard dynamic range resulting in vivid true to-life images

• Supporting the current industry standards for HDR of HDR10 and HLG the details in the darkest areas of an image are not lost while bright areas do not bleed

• The redesigned launcher view lets you customize apps to your needs and Spotlight Guide lets you preview recommendations must see shows or movies from the home screen