High Refresh rate

The FW 98BZ50L sports a 4K 120Hz panel, teamed with XR Motion Clarity and Motionflow XR to express fast paced on screen movement with unprecedented smoothness, clarity, and realism.

Advanced Video Processing

Advanced Sony picture processing technologies ensure your content looks its very best. The world's first picture processor with cognitive intelligence understands how humans really see the world. The FW 98BZ50L with Cognitive Processor XR opens up an unprecedented viewing experience that immerses you even more deeply in the scene. Discover an even wider palette of beautifully natural colors with extended hue and saturation, vivid shades, and realistic textures. Cognitive Processor XR accesses vast amounts of picture data, intelligently recreating lost details and texture with upscaled image sources. XR Motion Clarity analyzes scene data to ensure on screen action stays smooth, bright, and clear without blur, even in fast moving scenes. With XR Contrast Booster, bright areas are brighter and dark areas darker, adding depth to scenes without lost highlights or shadow details.

Flexible Installation

The FW 98BZ50L is engineered from the ground up for quicker, easier, more flexible installation in retail and corporate environments. The ability to carry the 98" model vertically (portrait style) gives easier access in elevators and stairways. The ergonomically positioned lower horizontal handles are easy to grab, making lifting easier and more comfortable. Signal connections, networking and other interfaces are conveniently side mounted for easy installation and access when the display is in portrait position. The Sony logo is discreetly positioned on the edge of the display's slim 20mm bezel, so it is not distracting your audience from the immersive images. Install the FW 98BZ50L in portrait or landscape orientation to suit any corporate or retail space, with a tilt range of 15 to +20 degrees for even greater flexibility.

Settings for Professional Use

Pro Settings mode makes doing business even easier, allowing you to customize the display settings and operating modes to suit the demands of corporate or retail environments. Disable input or remote control functions, schedule on/off times, remove labels and block buttons to avoid tampering when the screen is being used in public spaces. When setting up multiple displays, customize and store display settings, then copy them easily from display to display via USB flash memory.

• UHD 4K (3840 x 2160) Native Resolution

• HDR10, HLG & Dolby Vision Capability

• VA Full Array LED LCD Panel

• IP & RS 232 Controllable

• 4 x HDMI Inputs with HDCP 2.3

• 5000:1 Static Contrast Ratio

• 780 nits Brightness | 2% Haze Level

• Digital Signage Support

• 24/7 Duty Cycle | Portrait & Landscape

• Airplay & Chromecast Built In