• Your routine, simplified: The Dyson Airstrait dries and straightens hair simultaneously. Take hair from wet to finished look " with one machine.

• No hot plates.No extreme heat: Our latest hair care technology uses high pressure airflow to straighten hair as it dries. Air is precisely heated and projected evenly through the tress as you style " with no need for extreme heat.

• Directional airflow to smooth and align: Airflow is projected downwards at a 45 angle to create the tension needed to align hair for a smooth end style " with less damage and breakage.

• Intelligent heat control: Glass bead thermistors, located in the machine arms, regulate airflow temperature up to 30 times per second, to prevent extreme heat damage and protect hair" s natural shine.

• Dyson Hyperdymium motor: A 13 blade impeller spins up to 106,000rpm, propelling 11.9 litres of air through the machine per second. This generates 3.6kPa of air pressure, powerful enough to straighten hair as it dries.

• Style reset: When hair is wet, its hydrogen bonds are more pliable and easier to 'reset'. Using a combination of moisture and airflow, hair can be styled effectively " without extreme heat.

• The science of shine: Using lower temperatures and resetting the hair's bonds from wet mean its internal structure is protected, so it can reflect more light, for a shiny finish.

• Engineered to maintain hair strength: Maintain strength. Protect shine. Our latest hair care innovation combines our expertise in airflow with everything we've learned about hair styling to pioneer a new way to straighten " without extreme heat.